Essay --

Samah ElmeriInternational Marketing17 November, 2013Abercrombie & FitchIntroductionFor the purposes of this paper we lead be discussing the ostracize effects on Abercrombie & Fitch a U.S based clothing company. At first we will analyse the concept of boycotting international companies to substantiate the different choices boycotters make when targeting the guilty company. We will look at the history of the company its beginnings, evolution of concept, failures and successes. An beta part of this paper will be assessing the main eventors and reasons that led to the boycott. We are tone ending to be analysing the effects of the boycott keeping in mind that although the reasons behind the controversial boycott have taken place a couple of eld ago, only in 2013 has the boycott been initiated by several different parties involved. To be able to understand what triggered the boycott to begin we are going to try to understand how it all came about to begin with. There are several con cerned parties in the boycott and each have their own agenda and reasoning to boycott the company. To give a more thorough analysis of the initiators of this particular boycott their relation to one another will be discussed in the paper. Another important part of the boycott is the different types of effects that these boycotters have on the company. We will closely study the reasons, the effects, the affected parties, and the path for damage control and reconciliation elect by Abercrombie & Fitch as well as its results both the negative and the positive. Finally we will discuss the effectiveness of the boycott on the Abercrombies internationalization, marketplace strategy, competitiveness, and market activities.BoycottHistory of Abercrombie and F... ...escribes Jeffries business savvy skills saying If history is any indication, Jeffries wont let anyone girlcotting high school feminists, humourless Asians, outraged shareholders, thong-hating parents, lawsuit-happy minorities, n osy journalists, copycat competitors or uptight moralists get in his way. Another important issue that was addressed in the Business Report article is the fact that A&F only carries larger sizes in the mens clothing because athletes are expected to buy A&F clothes that in the womens clothing lines sizes are smaller and do not carry to larger sized females. He doesnt want larger great deal shopping in his store, he wants thin and beautiful people, Lewis said. He doesnt want his core customers to see people who arent as hot as them wearing his clothing. People who wear his clothing should feel like theyre one of the cool kids.