Produt P Is Most Important in Marketing Mix - 1186 Words

THE PRODUCT ‘P’ IS ALWAYS THE SINGLE MOST IMPORTANT ELEMENT IN THE MARKETING MIX Definition of Marketing Mix According to Philip Kotler - Marketing Mix is the combination of four elements, called the 4Ps (product, Price, Promotion, and Place), that every company has the option of adding, subtracting, or modifying in order to create a desired marketing strategy Marketing Mix was first coined by Neil Bordon, the President of the American Marketing Association in 1953 and is referred to as the set of actions, used by a company or organisation to promote its product or service in the market. A typical Marketing Mix is made up of 4Ps – Product, Price, Promotion and Place. These 4 Ps were introduced by the marketer E. Jerome McCarthy†¦show more content†¦On basis of price, positioning is done. And on the basis of positioning further affect the place and promotion decisions are made. Thus all the 4 Ps of marketing mix go hand in hand. For example, Coca Cola is the one of the leading providers of soft drinks in the world. Coca Cola has maintained affordable prices due to its rivalry with Pepsi. It is available at all leading stores, and promotion is done on the television, newspapers and in stores etc. So all the elements have to be kept in mind by the marketer to market his product. Conclusion At the end, we conclude that the product ‘P’ is not the only important element in the marketing mix. No single element in the marketing mix carries more importance than the other. Each and every element ideally supports the other elements. There is no single element of marketing mix that works alone for any business. To create the right marketing mix, a marketer has to consider a product with right features, with the right price, make sure that the goods are at their right place on right time and promoted successfully. All the variables of the marketing mix are influenced with each other. They are used in constructing the business plan for a company and if all elements are placed rightly then success is achieved. In case if a single element goes wrong then it can lead to disasters. These 4 components are a part of marketing mix strategy because these elements are to be

What do you mean by counseling What are the different...

Counseling is the means by which one person helps another through purposeful conversation. Counselling is a process in which two people meet to explore personal problems and to identify solutions. Counseling is a process through which one person helps another by purposeful conversation in an understanding atmosphere. It seeks to establish a helping relationship in which the one counseled can express their thoughts and feelings in such a way as to clarify their own situation, come to terms with some new experience, see their difficulty more objectively, and so face their problem with less anxiety and tension. Counselling attempts to correct performance through face-to-face communication and problem solving. Counselling is one of three†¦show more content†¦Here, it is useful to use broad, open questions such as: Can you tell me something about your work at the present time? , Can you tell me a little about your background? , How have you found the course so far? , What have you been doing with the establishment up to now? These allow the client to get talking and often prove the point that: I dont know what I think and fell until I hear what I say. Identifying the issues: At a point during this initial phase of talking, the real issues begin to emerge. Sometime, such issues can be brought to the surface by the counselor asking facilitative questions that encourage the client to elaborate a little. Examples of such interventions include: How did you feel about that? , What was that like? , How are you felling at the moment? , What did you do then? , What happened when you did that? This sort of question encourages the employee to say more and helps to focus on the real issues. Coping with feelings: Counselling people often means coping with emotion. Once people in counseling begin to identify the real issues, they often begin to experience emotional release. A considerable process part of the process of helping people in counseling is concerned with the emotional or feelings side of the person. In the UK and North American cultures, a great premium is placed on the individual being able to control feelings, and thus overtShow MoreRelatedCae Study1207 Words   |  5 PagesCase Study Liberty University Multicultural Issues in Human Services – HSER 509 Dr. Katz December 2, 2012 CLIENT AND CULTURE In this case study I will explore certain possible dynamics related to culture and ethnicity that have been reported in relation to the psychology of Mexican Americans as well as other immigrant communities. Cristal is a 16-year-old Mexican American female. Cristal seems to be experiencing some distressRead MoreViolent acts against animals are considered recognized as indicators of a disease of the psyche1600 Words   |  7 Pagesindicators of a disease of the psyche that is not limited to animals. Many studies conducted by sociologists and psychologists suggest that animal abuse cases deserve more attention than they get. Why are these research results so important? These cases prove that animal abuse is not just a personality problem that can be fixed so easily, it is a symptom of mental disturbances in the abuser. Psychology and sociology research also suggests that animal abuse is usually a sign that the abuser must get psychologicalRead MoreReflection Paper On Cognitive Thera py1680 Words   |  7 Pagesbenefits and drawbacks. 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The five aspects or parts of Kimble’s theory of learning are the following: First, the change in behavior. The result of learning must always be translated into measurable behavior. In other words, after learning, learners do something that they did not do before learning took place. Second, this behavioral change is relatively permanent; that is, it is neither transitory nor fixed. Third, the change in behavior does not occur instantly following the learning experience. Even though thereRead MoreHow can the prison system rehabilitate prisoners so that they will enter the society as equals?1889 Words   |  8 PagesJim Hightower said in 1988, Do something, if it doesn t work, do something else. Since the rehabilitation process doesn t work, we must do something about it. We must change the rehabilitation process so that it actually works and prisoners that are released come out of prison as new men with pride and a feeling that they belong outside the gates. How can the priso n system rehabilitate prisoners so that they will enter the society as equals? Prison inmates, are some of the most maladjusted peopleRead MoreSexual Abuse Definition, Effects and Recovery3261 Words   |  14 Pagesabusers/offenders and victims; this paper explains some factors of sexual abuse and its longer-term effects and also outlines phases for recovery. Introduction Sexual abuse can be of different forms and in different conditions. Sexual abuse is defined as the engage of a person in sexual activities that he or she does not understand, to which he or she can t give consent for many reasons as age or disabilities, such types of abuse occurs in different ways, and it is important for parentsRead MoreEffects of Abortion on the Father6404 Words   |  26 Pageschild will live or die create a division within the family structure? Does it mean that she has more rights to the baby or fetus than the father? Abortion can have traumatic effects on the paternal (father) parent as well as the maternal (mother) parent; both may develop emotional distress and disorders, including Posttraumatic Stress, Post Abortion Stress, relationship, and sexual dysfunctions. Pre-abortion counseling can reduce apprehension and embrace a more positive experience regarding theRead MoreGuidance and Counseling Program Needs11909 Words   |  48 PagesGUIDANCE AND COUNSELING PROGRAM NEEDS AS PERCEIVED BY SELECTED THIRD AND FOURTH YEAR HIGH SCHOOL STUDENTS IN CAVITE STATE UNIVERSITY LABORATORY SCHOOL A Special Topic Submitted to the Faculty of the Cavite State University In Partial Fulfilment Of the Requirements for the degree of Master of Arts in Education (Major in Guidance and Counseling) RIO MAY A. DEL ROSARIO September 2011 TABLE OF CONTENTS Page Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.. Acknowledgement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦

Lead and Manage Team Effectiveness

Question: Discuss about theLead and Manage Team Effectiveness. Answer: 1. Value proposition in case of an entrepreneurial establishment is considered as the preliminary stage of preparing for the venture. The value proposition for an entrepreneurial venture can be described in terms of the products of the customers, quality of the products and the benefits which consumers can derive from the organizations products and services. With reference to the selected case of Apparel Brands which is an organization determined to embark on an e-commerce outing which would provide customized t-shirts to customers (Bertolotti et al., 2013). The value proposition for the venture can be adequately represented in terms of the products offered by them and the pricing of the products. Value proposition for Apparel Brands can be illustrated as follows. Apparel Brands presents its new ecommerce venture to customers with a plausible opportunity to gain access to the customized t-shirts. Customized t-shirts have been in vogue in recent times owing to the preference of customers for contemporary designs and innovation in fashion (Crawford Lepine, 2013). The products of Apparel Brands primarily include t-shirts manufactured from diverse fabric material such as cotton, polyester and other comfortable fabrics. The pricing of each t-shirt is nominally placed at 4$ which would be included with the cost of customization as requested by the customer (Deneckere et al., 2012). The organization ensures appropriate quality of the t-shirt and the customization through use of resilient fabric and permanent colors for customization. Customers are allowed the privilege of selecting from a wide assortment of design templates which can be incorporated in the t-shirt designs. The major benefit of the customized t-shirts is that customers can select the design and furthermore the pricing of the t-shirts is comparatively superior to that of competitors. 2. The target market for the products i.e. customized t-shirts by Apparel Brands are vested in the teenage population. The target market is determined for a specific product due to the interest exhibited for the product by a particular group of customers. Customers for a business are vested in the general population and every organization has to identify specific classes of customers in order to acquire substantial potential in the market environment. The requirements of the target customers must be addressed through the products in order to establish sustainability in every operation of the firm (Fransen, Weinberger Kirschner, 2013). The selected target market for Apparel Brands comprises of teenagers and is characterized by certain features and requirements. Teenagers are receptive towards popular culture and hence they want to defy traditional norms. Therefore they look for alternatives to conventional entities in every sector whether it is fashion or technology. The preferences of teenagers for fashion in the present market environment indicate the choice for abstract designs and innovative fashion such as customized t-shirts. The use of customized t-shirts is also observed in larger applications such as bulk requirement of t-shirts for functions in the college or any specific event (Leach Mayo, 2013). Teenagers search for designs such as superhero designs, quotes from popular movies and popular personalities on their t-shirts. Some teenagers also search for quirky designs with a tinge of sophistication which can only be availed with the help of customized t-shirts from Apparel Brands (Maynard et al., 2012). 3. Information collection is an essential requirement in the establishment of an entrepreneurial venture. The organization needs to collect information pertaining to the target market, customer requirement, available resources and potential of the market prior to establishment in order to ward off superfluous consequences. Primary and secondary market research are considered as the key sources for collecting necessary information for beginning the ecommerce venture of Apparel Brands (Pangil Moi Chan, 2014). Secondary research implemented for the ecommerce venture included the analysis of various established companies in the field alongside literary aspects pertaining to the settlement of new business and the essential requirements in terms of supply chain management and logistics of the enterprise (Maynard et al., 2012). The responsibility of Apparel brands is not limited only to the production process but also extends to the delivery which is heavily dependent on logistics (Valenti ne et al., 2015). Primary research helps the company to acquire ground data pertaining to the sector and its underlying operations. The primary research was also meant for acquiring the response of customers and apprehending their requirements in advance to attain a comprehensive impression of the target market. 4. Consultation or networking with other entities in the industry is an essential factor for the prosperity of an organization in a specific industrial environment. The data collection process is followed by review and analysis of the collected data. Apparel brands can utilize the expertise of management professionals to interpret the findings in context of the organizations requirements (Pangil Moi Chan, 2014). Networking is also a crucial aspect for Apparel brands as it will be an online based venture. Search engine optimization and website design firms alongside internet marketing personnel are major points which the organization must ally with in order to acquire a sustainable establishment in the market. The firm should also consult financial management firms in order to predict the feasibility of the venture and its sustained operations in terms of financial resources. 5.The notion of forming an ecommerce venture has to be fulfilled aptly through illustration of individual steps of the formation. Apparel Brands needs to outline the key processes which it has to execute in order to run it ecommerce venture. The requirements for the ecommerce initiative require a website. The website is the virtual marketplace where customers can view the products and select one according to preference and price. Website design is the primitive step in the business of ecommerce and specific considerations have to be emphasized by the management in advance so that the design does not provide any scope for complaints from users (Valentine et al., 2015). The website design must be integrated with features such as payment gateways which would serve as the conduit for financial transactions on the ecommerce website of Apparel Brands. The payment system must be secured with appropriate technical aids in order to facilitate assurance to customer regarding safety of their fi nances. Social media and search engines have formed the key drivers in online marketing of businesses and ecommerce websites like Apparel Brands have to apprehend the importance of internet marketing. Therefore the final phase of the business setup is observed in increasing the prominence of the brand name on the internet through internet marketing techniques such as search engine optimization. 6.Abusiness benefitcan be defined as an outcome of an action or decision that contributes towards meeting one or more business objectives. The business benefit concept is central in strategic planning and most forms ofbusiness case analysis, where business peopleevaluate investments and actions in terms of likely cost and benefit outcomes. Some kinds of benefits are easier to verify measure and value than others. For most business people, positive financial outcomes are readily accepted as business benefits and easily measured. Such outcomes include cost savings, cash inflows, and increased profits. 7.There are two methods for working out cost of customer acquisition: a simple (but less accurate) way and a more complex way that involves many other variables. Ultimately, there is only one way that is correct, which is the complex way. However, doing things the simple way is more useful than not doing them at all in order to get an idea of how different channels are performing in relation to each other. Be wary of using it when going over your LTV: CAC, as it misses out a lot of key costs. The simple method for working out CAC Where: CAC= Cost of customer acquisition MCC= Total marketing campaign costs related to acquisition (Notretention) CA= Total customers acquired In the above when I refer to marketing campaign costs, Im talking about the direct costs associated with running a banner ad based on the quantity of impressions or the total cost per click of AdWords campaigns. References Bertolotti, F., Mattarelli, E., Mortensen, M., O'Leary, M. and Incerti, V., (2013). How Many Teams Should We Manage at Once? The Effect of Multiple Team Membership, Collaborative Technologies, and Polychronicity on Team Performance. Crawford, E.R. and Lepine, J.A., (2013). A configural theory of team processes: Accounting for the structure of taskwork and teamwork. Academy of Management Review,38(1), pp.32-48. Deneckere, S., Euwema, M., Van Herck, P., Lodewijckx, C., Panella, M., Sermeus, W. and Vanhaecht, K., (2012). Care pathways lead to better teamwork: results of a systematic review.Social science medicine,75(2), pp.264-268. Elmuti, D., (2013). The perceived impact of teamà ¢Ã¢â€š ¬Ã‚ based management systems on organizational effectiveness.Team Performance Management: An International Journal. Fransen, J., Weinberger, A. and Kirschner, P.A., (2013). Team effectiveness and team development in CSCL.Educational psychologist,48(1), pp.9-24. Leach, L.S. and Mayo, A.M., (2013). Rapid response teams: qualitative analysis of their effectiveness.American Journal of Critical Care,22(3), pp.198-210. Maynard, M.T., Mathieu, J.E., Rapp, T.L. and Gilson, L.L., (2012). Something (s) old and something (s) new: Modeling drivers of global virtual team effectiveness.Journal of Organizational Behavior,33(3), pp.342-365. Maynard, M.T., Mathieu, J.E., Rapp, T.L. and Gilson, L.L., (2012). Something (s) old and something (s) new: Modeling drivers of global virtual team effectiveness.Journal of Organizational Behavior,33(3), pp.342-365. Pangil, F. and Moi Chan, J., (2014). The mediating effect of knowledge sharing on the relationship between trust and virtual team effectiveness. Journal of Knowledge Management,18(1), pp.92-106. Valentine, M.A., Nembhard, I.M. and Edmondson, A.C., (2015). Measuring teamwork in health care settings: a review of survey instruments.Medical Care,53(4), pp.e16-e30.

Pressures Faced by College Students free essay sample

First, coursework can be very demanding and the competition for earning top marks can be very fierce. For instance, Students who want to do their best and who are planning to apply for admission to graduate school can be under a great deal of pressure as they struggle to excel in school. The same is true for those who are seeking scholarship funding or who must keep their grades up in order to keep existing scholarship awards. Many college students experience financial stress.This involves the struggle to find sufficient money to pay for tuition, as well as securing the funds needed to over the costs of living while attending school. Even those students who are able to qualify for sufficient financial aid to cover immediate college costs still have to cope with the financial stress of knowing that they will have to face paying a sum of money for graduation. We will write a custom essay sample on Pressures Faced by College Students or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also, the debt associated with student loans can be a source of stress, even long before finishing school and entering the job market. College students often engage in multiple activities outside of school.In addition, students taking several classes at one time may also be juggling jobs, extracurricular activities, volunteer work, family responsibilities, and more. It can be overwhelming at times, doing many things with a very little time which is certainly a cause of stress for many students. According to a popular saying That which doesnt kill us makes us stronger. College students are faced with academic performance pressure, financial pressure and balancing their normal life with college works. This can be overwhelming, but it helps discipline a student for family life and taking responsibilities.

John Delorean

John Delorean John DeLorean was the eldest son of an automobile foundry worker, which was in Detroit. He spent all of his younger years growing up around cars with his father working at Ford Motor Company. John had a very rough childhood, but after graduating from high school he attended Lawrence Institute of Technolo- gy and came out of there with a scholarship. After graduating he went on to the Chrysler Institute to get his masters degree, and later went to school at nights so he could complete his MBA. After all John's educati- on cars DeLorean worked as an insurance salesman. Soon after he started he left and took employment with Packard. While John was with Packard he helped develop the Ultramatic, which was the first transmission to use an aluminum housing.After working a Packard not too long Semon Knudsen, a GM legend, picked up DeLorean to become a chief engineer for Pontiac.John DeLoreanKnudsen had planned to have he and DeLorean make cars to get "the young crowd"‚ , to buy. So De Lorean put a big engine into the Pontiac Tempest, the new creation became known as the G.T.O. They created the G.T.O. without being approved by GM management, because DeLorean thought that that GM would throw his great idea away. The G.T.O. was expected to fail miserably, but when it came out in 1964 the G.T.O sold over 31,00 and 312,000 over the next four years. The sales of the G.T.O. was said to save the Pontiac division (GM was unhappy that DeLorean didn't get it approved). Because of the G.T.O.'s great success he was promoted to General Manager of Chevrolet in 1969. DeL- orean's next ingenious idea was to put rubber blocks to make the car much quieter and improve the ride.Making Chevrolet a much nicer and...

The Career Aspirations of Michele Terry Case Study - 44

The Career Aspirations of Michele Terry - Case Study Example Last year, after discussions with her family and bank officer, Michele dropped the ambition of being the Executive Vice President. This led her to carefully reflect on her reasons for being a senior bank officer. These reasons are; money, status, and ability to develop financial policies that favor the community. This is the reason she decided to attend training on community reinvestment. The training enabled her to chair the new market development taskforce. She also used her experience to mentor young bank managers on career issues. The new work responsibilities have enabled Michele to effectively handle family matters. Her work motivation and satisfaction has also improved, as illustrated through her increasingly positive performance appraisal (Collings & Wood, 2009). The analysis of Michele’s work illustrates poor remuneration. This is because one of her reasons for the promotion if to get more monetary benefits. Her job design is appropriate; she has the opportunity of hiring new management staffs at the bank. The bank has a training and development program. Michele had the opportunity of improving her competencies through attending the community reinvestment training. Compensation and rewards are offered according to seniority at the company. The executive officers at the bank get the most competitive remuneration package (Conaty & Ram, 2011). The bank implements appropriate performance management measure. This is through the regular performance appraisal sessions. After the community reinvestment training, she received positive performance appraisals. The bank values positive employee relations. Michele illustrates the relations through guiding and counseling junior staffs, who eventually get promoted.  

Restricting Free Speech Essay Example | Topics and Well Written Essays - 1000 words

Restricting Free Speech - Essay Example This research will begin with the statement that freedom of speech or rather freedom of expression is the political right to communicate one’s ideas or opinions. While freedom of speech is used synonymously with freedom of expression, the latter includes all acts of seeking, receiving or imparting ideas or information, regardless of the medium use. In this case, it may entail the use of newspapers, the internet, radio, televisions, fliers, and so on. In most cases, governments restrict, with varying limitations, how citizens may express themselves. Some of the most common limitations of speech may be related to obscenity, right to privacy, slander, libel, sedition, pornography, fighting words, hate speech, incitement, copyright violation, trade secrets, non-disclosure agreements, right to be forgotten, public nuisance, public security, public order, classified information, oppression and campaign finance reform. There are those that support freedom of expression and believe th at there should be no way the government should limit it. On the other hand, there are those that believe that freedom of expression may not be an exquisite idea of any community and that the government should limit the citizen from expression themselves or rather communicate their thoughts. This paper will be looking at the second scenario, why free speech should be restricted. The world is made up of a very diverse group of people. There are Africans, Asians, Europeans, Americans, Latinos, and so on. There are also several different races. In some unfortunate instances, there are people from particular races that believe they should not integrate with the other races as they are superior to them. Such groups of people have existed. If people were allowed to practice absolute freedom of expression, then it may turn out gruesome. People would be spouting racist, homophobic, nationalist, and very offensive views about others and on their defense, they would say that they are practici ng ‘free speech’. This is not a very pleasant situation. With the freedom of expression, racial abuse still exists, the Ku Klux Klan (KKK) legally exist and the Neo-Nazis prove particularly difficult to stop. All these are groups of people that preach contempt and hatred towards the minority group that spurs conflicts that sometimes lead to loss of lives. In reality, freedom of speech just exists to promote liberty among different groups of people. Unfortunately, there are those who do not realize this and most of the time misuse the freedom.