Political Language Essay

Language is the existence blood of governmental issues. Political force battles, and the legitimisation of political arrangements and specialists happens fundamentally through talk and verbal portrayals. Force can either be practiced through intimidation or what US pundit Walter Lippman named during the 1930s the assembling of assent. To a great extent incapable, and ideally reluctant, to constrain; political experts in supposed vote based commonwealths frequently need to make agree so as to attempt their plans. While this most clearly concerns relations between a legislature and its more extensive open, this procedure effectsly affects the operations inside governments and is a significant part of socialization into administrative work societies. Set forth plainly the assembling of assent is a language based procedure of ideological teaching. While being incredibly thorough, it is an amazingly unobtrusive procedure. Talk conveys the very suppositions under which the things it implies are known and requested in the setting in which it is utilized. In solid terms this implies the substance of political language contains the very method of reasoning by which it is to be encircled, characterized, comprehended and followed up on. Regularly this creates the production of assent. Political language, as Michael Geis brings up in The Language of Politics, passes on both the phonetic significance of what is said and the corpus, or a piece of it, of the political convictions supporting any given proclamation (p7). In the case of coursing inside or outside governments this implies political talk transmits and unwittingly fortifies the ideological establishments and the methods of knowing about the predominant political specialists. Applied to government organizations this implies the language of its official writings contains the methods by which things are known and comprehended inside these offices. This implies official records are formed by the manner by which things are known and comprehended in the setting in which they are basically utilized. What is incorporated, rejected and how the archive is organized is to a great extent dictated by these techniques for knowing, understanding, and what these are ideologically regarded to envelop. None of this is to fundamentally say that the substance of a record are false. On account of Randolf Paul’s report nothing claimed in it has been invalidated. Anyway its structure mirrors the valuing of specific methods of direct normal idea, observation, and thoughts of objectivity normal for the US organization. What he spoke to may well have been far less direct than how he introduced it. The occasions Paul depicted may well have included other noteworthy happenings that were excluded in light of the fact that they were either not perceived as such inside the information structures of the US administration, or on the grounds that they may have antagonistically thought about ominously the ideological standards basic the US government. On the other side authority reports can be utilized to recognize the ideological standards of an administration office and the political specialists it speaks to. Where there is strife in political talk, there is struggle about the ideological and philosophical suppositions fundamental political power. Official writings, and their structures ought to be examined to reveal the suppositions of information and belief system at the establishments of the authority creating the content. As per Foucault, the most helpful inquiry in such an examination is something along the lines of ‘ how could it be that one specific articulation showed up rather than another statement’ . Further perusing : Burton, F., and Carlen, P. , Official Discourse : On Discourse Analysis, Government Publications, Ideology, and the State, Routledge and Kegan Paul, London, 1979. Fairclough, N. , Language and Power, Longman, London, 1989. Foucault, M. The Archeology of Knowledge and the Discourse on Language, trans. A. M. Sheridan Smith, Pantheon Books, New York, 1972. Geis, M. , The Language of Politics, Spring †Verlag, New York, 1987. HOME DOCUMENT http://instructing. expressions. usyd. edu. au/history/hsty3080/3rdYr3080/Callous%20Bystanders/language. html v.

Tell me about the relationship of religion and science Essay

Enlighten me concerning the relationship of religion and science - Essay Example This can't be denied that both religion and science repudiate each other from numerous points of view. There has been savage consummation between the two since the hour of Galileo. This article means to delineate the degree to which this announcement could be remained constant that religion and science are totally unrelated. To accomplish this end, religion and science will be contrasted with one another on various levels talked about in following area of the article. It will be investigated why science and religion seem, by all accounts, to be at chances with one another and if there is any opportunity of making agreement between these two elements or not. It is essential to make reference to the name of Ian Barbour while investigating the connection among religion and science. This is on the grounds that Barbour is a specialist of exhibiting the situation of religion during a time of science. He has investigated many disturbing issues in science and religion. He likewise showed how science advances mainstream quality which is repressed by religion. Strict social orders do everything in their ability to maintain religion and cover commonness. It isn't as though they dismiss science, rather they acknowledge it. Be that as it may, a lot of science can be hazardous for religion as one of the most significant logical ideas like advancement addresses the strict noteworthiness of Adam and Eve. As per Barbour, there are four different ways of relating religion and science to be specific clash, autonomy, exchange, and coordination. Every one of these ways assists with understanding the connection among religion and science. On a degree of cont ention, it must be comprehended that there are numerous contentions between traditional strict doctrines and present day science. Contrasts are not regarded by either way of thinking. Present day science swallows religion and religion does likewise to science. Barbour stresses that battle between the two gatherings â€Å"can be maintained a strategic distance from in the event that they possess separate territories† (Barbour). On a degree of

Tips For Choosing Topic Areas in Your Argumentative Essay

Tips For Choosing Topic Areas in Your Argumentative EssayIf you want to present an argumentative essay that will stand out from the rest, then you must consider the different topic areas that are often presented in your college course. There are more topic areas in college than there are subjects to study. Because of this, you should be able to prepare yourself by considering all the topic areas that are offered in the classroom.One of the most important factors in your argumentative essay is to carefully choose the topic that you will write about. Many people when they first set out to study for the college admissions test get lost in the sheer number of topics that are available to them. This is understandable because if you do not plan your essay properly, you will not know where to start. It is important to remember that your essay is not like a quiz, and if you do not know what topic to use, then you should make sure that you do your research.The first thing that you need to det ermine is the basic idea or theme that you are going to focus on. You can do this by thinking about any topic that you enjoy, such as music, movies, books, etc. The next step in the process is to find a topic that you are interested in and then proceed with your writing.Once you have found a topic, the next step is to come up with a logical structure to your essay. The structure of your essay will be determined by the topic that you choose. In general, you will find that there are two different types of structure in a good argumentative essay:Writing an essay of this type is very easy to read, and it has a very logical order to it. In fact, many college admissions officers will not even look at your essay until it has been completely written.There are other types of essay structures that you can consider, but the majority of these have the same basic elements as the logical structure. There are also several different variations that you can use to suit your needs. The most common of these is the three-part form.In this kind of essay, each part usually includes a thesis statement, introduction, conclusion, and a section that present supporting facts and details about your topic. The most important thing to remember is that the essay should express your ideas coherently and it should also be persuasive.It is possible to come up with topics for your essay that you think would be interesting and that would be unique to you. In most cases, the best topic will be one that you already have an interest in, so do not worry about being original.

Montag as Hero in Fahrenheit 451 Essay - 909 Words

Montag as Hero in Fahrenheit 451 Ray Bradburys Fahrenheit 451 was first published in 1933, and its story entails a futuristic world in the middle of a nuclear war. The totalitarian government of this future forbids its people from reading or taking a part in other acts that involve individual thinking. The law against reading is, presumably, fairly new, and the government is faced with the enormous task of destroying all of its citizens books. This disposal of books is the profession of the main character, Guy Montag, who is officially titled a fireman. He and his crew raid libraries and homes, burning any books they find before dozens of overjoyed onlookers. Throughout the beginning of the novel, Montag appears to be a†¦show more content†¦As he seems nearly inhuman, he is immediately the target of the readers dislike. Immediately after the house is burned, Bradbury surprises the reader by showing that the monstrous Montag has an appreciation for that which is beautiful and intellectual. Montag is walking home from work when he meets a young girl, Clarisse, standing on the sidewalk. Montag is awestruck by Clarisses innocent curiosity: She was like an eager watcher of a marionette show, anticipating each flicker of an eyelid, each gesture of his hand, the moment before it began (25). Although Montag is not narrating the story, it is evident that he is an observant, kind person who treats the young girl he meets as any gentleman would. Seeing this side of Montag somewhat neutralizes the readers opinion of him, and causes him to seem as though he were a more round, interesting character. Clarisse begins walking with Montag every day and he grows very fond of her insight and childlike playfulness. Clarisse reminds him of his childhood and renews his interest in life--the interest that he didnt realize he had lost. With Clarisses comforting conversations, Montag realizes that he wore his happiness like a mask (26), and that he wasnt truly content with his life, as he had always believed. The first step of change is to acknowledge that something is wrong. Once Montag discovers that he is unhappy with his life, he gains the respect of the reader by taking a step towards changing hisShow MoreRelatedFahrenheit 451s Guy Montag: a Hero or a Villain?1209 Words   |  5 PagesFahrenheit 451’s Guy Montag: A Hero or a Villain? Unquestionably, all novels can convey multiple meanings depending on a variety of factors with the most important being the manner in which the audience interprets the author’s words. More importantly, to professionally draw conclusions concerning the message the author demonstrates throughout a text, it is essential to discuss and apply the five literary elements of literature to the text. In greater detail, when a work itself is criticized or evaluatedRead More`` Fahrenheit 451 And The Sniper ``1643 Words   |  7 Pagesthe definition of a hero can be very elusive. Many kids believe that heroes have to be athletic and robust, but as they grow up, they realize a hero s actions and thoughts can be more influential than their physical abilities. It can be difficult to determine what elements make up a hero. However, by examining heroes in different stories, the elements of what makes a hero can become clearer. Classic heroes in The Odyssey can be examined, along with the heroe s in Fahrenheit 451 and The Sniper. ByRead MoreCharacterization Of A Hero In Ray Bradburys Fahrenheit 4511272 Words   |  6 Pagespeople hear the word hero, most assume it means a person with super strength, with the ability to disappear, or with the power to save the world and all of its inhabitants. Fictional novels portray heroes as people that make a difference in the community. This characterization of a hero is also true in Ray Bradburys novel, Fahrenheit 451. Rodney A. Smolla introduces the main character in â€Å"The Life of The Mind and A Life of Meaning: Reflections on Fahrenheit 451† stating that â€Å"Montag begins the novelRead MoreFire And Water : Facing Your Fears And Crossing Your Boundaries1427 Words   |  6 Pagesstrength confidence and courage by every experience in which you stop and really take the time to stop and look fear in the face† (Eleanor Roosevelt) Fahrenheit 451, by Ray Bradbury, and The Truman Show both present the trials but the ove rall triumphs of Truman and Montag and their journeys to victory. While exploring and pondering upon the text, Fahrenheit 451, by Ray Bradbury, certain themes appear that connect to The Truman Show which together suggest that knowing your fears and boundaries is certainlyRead MoreEssay Fahrenheit 451707 Words   |  3 Pagesmake it take on a much greater meaning than the reader or Hero had previously believed. For example, the fireman Guy Montag originally he had wanted to be able to understand his own life, and the paradoxes in it, with the help of the books he was secretly saving from the other firemen. Montag can be considered the Hero in Fahrenheit 451, although most of his steps toward his goals are uncoordinated and clumsy. In the time that Fahrenheit 451, had take place, books had been banned, although the novelRead MoreFahrenheit 4511365 Words   |  6 PagesBradbury s novel, Fahrenheit 451, was written at the onset of the fifties as a call to the American people to reflect on how the dominant social values of their times were effecting both the lives of individual Americans and their government. Fahrenheit 451 attacks utopian government and focuses on society s foolishness of always being politically correct. (Mogen 113). According to Mogen, Fahrenheit 451 depicts a world in which the American Dream has turned into a nightmare because it has beenRead MoreFahrenheit 451 Should Not Be Banned1638 Words   |  7 Pages â€Å"Are you crazy? Fahrenheit 451 should not be banned! This is an astonishing novel, written by the ingenious author, Ray Bradbury. He is the one who wrote the novel with so many beneficial, underlying messages, which happen to be true about our lives and even more so about our society. It offers so much more than what you think†, I disagreed as I interjected the outraged crowd of opinionated individuals, who protested outside of the Wheatfield Public Library. As most in this community can tell,Read MoreGuy Montag as a Hero1118 Words   |  5 PagesFrom Guy to Hero When we hear the word ‘hero’ we think about those who fight for our country out at war or those who put their lives in jeopardy everyday protecting their community like a police officer or fireman, all of these citizens doing this for a small wage in comparison to Rap artists who rhyme profane words making millions of dollars. However you don’t have to live on the streets or have more money than sense to be a hero, you just have to make a difference. In the end identifying someoneRead MoreTheme Of Heroes In Fahrenheit 451701 Words   |  3 Pages Heroes of Fahrenheit 451 A heroes’s actions reflect his character. Montag, Beatty, and, Granger are characters in the novel by Ray Bradbury, Fahrenheit 451. These characters possess motives, commit actions, and have qualities that would classify them as heroes. Only Granger and Montag are heroes while Beatty is the definite antithesis of the two. Montag believes that books shouldn’t be feared and be embraced, Granger leads a society of individualsRead MoreFahrenheit 451 By Ray Bradbury1234 Words   |  5 Pages451 fahrenheit After reading the book â€Å"451 Fahrenheit† I have come to the conclusion that in the story, Bradbury ties personal freedom to the right of an individual having the liberty of expression when he utilizes the issue of censorship in Fahrenheit 451. It plays an enormous role and is noted to be the most important theme. In the futuristic world of Fahrenheit 451, firemen start fires rather than extinguishing them. People of this society do not think independently nor do they have important

Produt P Is Most Important in Marketing Mix - 1186 Words

THE PRODUCT ‘P’ IS ALWAYS THE SINGLE MOST IMPORTANT ELEMENT IN THE MARKETING MIX Definition of Marketing Mix According to Philip Kotler - Marketing Mix is the combination of four elements, called the 4Ps (product, Price, Promotion, and Place), that every company has the option of adding, subtracting, or modifying in order to create a desired marketing strategy Marketing Mix was first coined by Neil Bordon, the President of the American Marketing Association in 1953 and is referred to as the set of actions, used by a company or organisation to promote its product or service in the market. A typical Marketing Mix is made up of 4Ps – Product, Price, Promotion and Place. These 4 Ps were introduced by the marketer E. Jerome McCarthy†¦show more content†¦On basis of price, positioning is done. And on the basis of positioning further affect the place and promotion decisions are made. Thus all the 4 Ps of marketing mix go hand in hand. For example, Coca Cola is the one of the leading providers of soft drinks in the world. Coca Cola has maintained affordable prices due to its rivalry with Pepsi. It is available at all leading stores, and promotion is done on the television, newspapers and in stores etc. So all the elements have to be kept in mind by the marketer to market his product. Conclusion At the end, we conclude that the product ‘P’ is not the only important element in the marketing mix. No single element in the marketing mix carries more importance than the other. Each and every element ideally supports the other elements. There is no single element of marketing mix that works alone for any business. To create the right marketing mix, a marketer has to consider a product with right features, with the right price, make sure that the goods are at their right place on right time and promoted successfully. All the variables of the marketing mix are influenced with each other. They are used in constructing the business plan for a company and if all elements are placed rightly then success is achieved. In case if a single element goes wrong then it can lead to disasters. These 4 components are a part of marketing mix strategy because these elements are to be

What do you mean by counseling What are the different...

Counseling is the means by which one person helps another through purposeful conversation. Counselling is a process in which two people meet to explore personal problems and to identify solutions. Counseling is a process through which one person helps another by purposeful conversation in an understanding atmosphere. It seeks to establish a helping relationship in which the one counseled can express their thoughts and feelings in such a way as to clarify their own situation, come to terms with some new experience, see their difficulty more objectively, and so face their problem with less anxiety and tension. Counselling attempts to correct performance through face-to-face communication and problem solving. Counselling is one of three†¦show more content†¦Here, it is useful to use broad, open questions such as: Can you tell me something about your work at the present time? , Can you tell me a little about your background? , How have you found the course so far? , What have you been doing with the establishment up to now? These allow the client to get talking and often prove the point that: I dont know what I think and fell until I hear what I say. Identifying the issues: At a point during this initial phase of talking, the real issues begin to emerge. Sometime, such issues can be brought to the surface by the counselor asking facilitative questions that encourage the client to elaborate a little. Examples of such interventions include: How did you feel about that? , What was that like? , How are you felling at the moment? , What did you do then? , What happened when you did that? This sort of question encourages the employee to say more and helps to focus on the real issues. Coping with feelings: Counselling people often means coping with emotion. Once people in counseling begin to identify the real issues, they often begin to experience emotional release. A considerable process part of the process of helping people in counseling is concerned with the emotional or feelings side of the person. In the UK and North American cultures, a great premium is placed on the individual being able to control feelings, and thus overtShow MoreRelatedCae Study1207 Words   |  5 PagesCase Study Liberty University Multicultural Issues in Human Services – HSER 509 Dr. Katz December 2, 2012 CLIENT AND CULTURE In this case study I will explore certain possible dynamics related to culture and ethnicity that have been reported in relation to the psychology of Mexican Americans as well as other immigrant communities. Cristal is a 16-year-old Mexican American female. 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Abortion can have traumatic effects on the paternal (father) parent as well as the maternal (mother) parent; both may develop emotional distress and disorders, including Posttraumatic Stress, Post Abortion Stress, relationship, and sexual dysfunctions. Pre-abortion counseling can reduce apprehension and embrace a more positive experience regarding theRead MoreGuidance and Counseling Program Needs11909 Words   |  48 PagesGUIDANCE AND COUNSELING PROGRAM NEEDS AS PERCEIVED BY SELECTED THIRD AND FOURTH YEAR HIGH SCHOOL STUDENTS IN CAVITE STATE UNIVERSITY LABORATORY SCHOOL A Special Topic Submitted to the Faculty of the Cavite State University In Partial Fulfilment Of the Requirements for the degree of Master of Arts in Education (Major in Guidance and Counseling) RIO MAY A. DEL ROSARIO September 2011 TABLE OF CONTENTS Page Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.. Acknowledgement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦

Lead and Manage Team Effectiveness

Question: Discuss about theLead and Manage Team Effectiveness. Answer: 1. Value proposition in case of an entrepreneurial establishment is considered as the preliminary stage of preparing for the venture. The value proposition for an entrepreneurial venture can be described in terms of the products of the customers, quality of the products and the benefits which consumers can derive from the organizations products and services. With reference to the selected case of Apparel Brands which is an organization determined to embark on an e-commerce outing which would provide customized t-shirts to customers (Bertolotti et al., 2013). The value proposition for the venture can be adequately represented in terms of the products offered by them and the pricing of the products. Value proposition for Apparel Brands can be illustrated as follows. Apparel Brands presents its new ecommerce venture to customers with a plausible opportunity to gain access to the customized t-shirts. Customized t-shirts have been in vogue in recent times owing to the preference of customers for contemporary designs and innovation in fashion (Crawford Lepine, 2013). The products of Apparel Brands primarily include t-shirts manufactured from diverse fabric material such as cotton, polyester and other comfortable fabrics. The pricing of each t-shirt is nominally placed at 4$ which would be included with the cost of customization as requested by the customer (Deneckere et al., 2012). The organization ensures appropriate quality of the t-shirt and the customization through use of resilient fabric and permanent colors for customization. Customers are allowed the privilege of selecting from a wide assortment of design templates which can be incorporated in the t-shirt designs. The major benefit of the customized t-shirts is that customers can select the design and furthermore the pricing of the t-shirts is comparatively superior to that of competitors. 2. The target market for the products i.e. customized t-shirts by Apparel Brands are vested in the teenage population. The target market is determined for a specific product due to the interest exhibited for the product by a particular group of customers. Customers for a business are vested in the general population and every organization has to identify specific classes of customers in order to acquire substantial potential in the market environment. The requirements of the target customers must be addressed through the products in order to establish sustainability in every operation of the firm (Fransen, Weinberger Kirschner, 2013). The selected target market for Apparel Brands comprises of teenagers and is characterized by certain features and requirements. Teenagers are receptive towards popular culture and hence they want to defy traditional norms. Therefore they look for alternatives to conventional entities in every sector whether it is fashion or technology. The preferences of teenagers for fashion in the present market environment indicate the choice for abstract designs and innovative fashion such as customized t-shirts. The use of customized t-shirts is also observed in larger applications such as bulk requirement of t-shirts for functions in the college or any specific event (Leach Mayo, 2013). Teenagers search for designs such as superhero designs, quotes from popular movies and popular personalities on their t-shirts. Some teenagers also search for quirky designs with a tinge of sophistication which can only be availed with the help of customized t-shirts from Apparel Brands (Maynard et al., 2012). 3. Information collection is an essential requirement in the establishment of an entrepreneurial venture. The organization needs to collect information pertaining to the target market, customer requirement, available resources and potential of the market prior to establishment in order to ward off superfluous consequences. Primary and secondary market research are considered as the key sources for collecting necessary information for beginning the ecommerce venture of Apparel Brands (Pangil Moi Chan, 2014). Secondary research implemented for the ecommerce venture included the analysis of various established companies in the field alongside literary aspects pertaining to the settlement of new business and the essential requirements in terms of supply chain management and logistics of the enterprise (Maynard et al., 2012). The responsibility of Apparel brands is not limited only to the production process but also extends to the delivery which is heavily dependent on logistics (Valenti ne et al., 2015). Primary research helps the company to acquire ground data pertaining to the sector and its underlying operations. The primary research was also meant for acquiring the response of customers and apprehending their requirements in advance to attain a comprehensive impression of the target market. 4. Consultation or networking with other entities in the industry is an essential factor for the prosperity of an organization in a specific industrial environment. The data collection process is followed by review and analysis of the collected data. Apparel brands can utilize the expertise of management professionals to interpret the findings in context of the organizations requirements (Pangil Moi Chan, 2014). Networking is also a crucial aspect for Apparel brands as it will be an online based venture. Search engine optimization and website design firms alongside internet marketing personnel are major points which the organization must ally with in order to acquire a sustainable establishment in the market. The firm should also consult financial management firms in order to predict the feasibility of the venture and its sustained operations in terms of financial resources. 5.The notion of forming an ecommerce venture has to be fulfilled aptly through illustration of individual steps of the formation. Apparel Brands needs to outline the key processes which it has to execute in order to run it ecommerce venture. The requirements for the ecommerce initiative require a website. The website is the virtual marketplace where customers can view the products and select one according to preference and price. Website design is the primitive step in the business of ecommerce and specific considerations have to be emphasized by the management in advance so that the design does not provide any scope for complaints from users (Valentine et al., 2015). The website design must be integrated with features such as payment gateways which would serve as the conduit for financial transactions on the ecommerce website of Apparel Brands. The payment system must be secured with appropriate technical aids in order to facilitate assurance to customer regarding safety of their fi nances. Social media and search engines have formed the key drivers in online marketing of businesses and ecommerce websites like Apparel Brands have to apprehend the importance of internet marketing. Therefore the final phase of the business setup is observed in increasing the prominence of the brand name on the internet through internet marketing techniques such as search engine optimization. 6.Abusiness benefitcan be defined as an outcome of an action or decision that contributes towards meeting one or more business objectives. The business benefit concept is central in strategic planning and most forms ofbusiness case analysis, where business peopleevaluate investments and actions in terms of likely cost and benefit outcomes. Some kinds of benefits are easier to verify measure and value than others. For most business people, positive financial outcomes are readily accepted as business benefits and easily measured. Such outcomes include cost savings, cash inflows, and increased profits. 7.There are two methods for working out cost of customer acquisition: a simple (but less accurate) way and a more complex way that involves many other variables. Ultimately, there is only one way that is correct, which is the complex way. However, doing things the simple way is more useful than not doing them at all in order to get an idea of how different channels are performing in relation to each other. Be wary of using it when going over your LTV: CAC, as it misses out a lot of key costs. The simple method for working out CAC Where: CAC= Cost of customer acquisition MCC= Total marketing campaign costs related to acquisition (Notretention) CA= Total customers acquired In the above when I refer to marketing campaign costs, Im talking about the direct costs associated with running a banner ad based on the quantity of impressions or the total cost per click of AdWords campaigns. References Bertolotti, F., Mattarelli, E., Mortensen, M., O'Leary, M. and Incerti, V., (2013). How Many Teams Should We Manage at Once? The Effect of Multiple Team Membership, Collaborative Technologies, and Polychronicity on Team Performance. Crawford, E.R. and Lepine, J.A., (2013). A configural theory of team processes: Accounting for the structure of taskwork and teamwork. Academy of Management Review,38(1), pp.32-48. Deneckere, S., Euwema, M., Van Herck, P., Lodewijckx, C., Panella, M., Sermeus, W. and Vanhaecht, K., (2012). 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